SUBWOOFERS should be easy to set up and get going. And if you’re a well-known subwoofer manufacturer, you would also want your website to be easy to navigate, apart from looking ultra cool. Few things are as effective as first impressions and presentation when selling any product.
Famed UK subwoofer company REL Acoustics Ltd, in line with this philosophy, has just launched its new international website. According to a company statement, the website is “dedicated to presenting the company’s product design, philosophy and approach to subwoofer technology … organised in an easy and accessible manner that allows the viewer to explore the world of REL, learning along the way what indeed makes a REL a REL.”
“We wanted to take a simple approach to teaching people about the brand so we focused on a portfolio-like presentation of products which highlights the beautiful design and our attention to detail” said REL president John Hunter.
“Every effort went into demystifying the process of selecting the appropriate sub-bass system. Customers need this kind of information available to them in order to make an informed decision on a subwoofer for either a home cinema or two-channel audio system.
“Not only is there a wealth of information on selection, set-up, integration and connectivity but we made a great effort to depict the product visually in lifestyle settings as well as in detailed product shots.”
So if you’ve yet to hear a REL, now’s the time to check out the site for the current product range, some low octave education and a dealer appointment. Life at the low end won’t be the same again … REL-ly!
