BOSE has been among the leading purveyors of wireless, noise-cancelling technology in headphones over the past years, but the company’s products are getting a bit long in the tooth. Well, not any more, there’s an exciting new model in the rear-view mirror – the 700 noise-cancelling headphones, which packs a number of technologies to keep the company firmly in this game.
The 700 features an adaptive four-microphone system that picks up and isolates the user’s voice while cancelling the surrounding noise, resulting in a level of clarity unheard in NC phones before, according to the company. You can select 11 levels of noise-cancelling! And there’s Bluetooth, of course. Battery life is up to 20 hours.
The 700 is optimised for the Google Assistant and Amazon Alexa, via the Bose Music app. To activate, just press a button on the right ear-cup and make your request.
There’s an important new feature called Bose AR, a “first-of-its-kind audio augmented reality platform that makes astonishing new audio experiences possible by helping you stay connected to your digital world and stay engaged in the physical world at the same time.”
Additionally, Bose AR “combines the power of wearable audio products, mobile devices, and integrated apps, and unlocks the potential to experience fundamentally new ways to travel, exercise, learn, play, and more by augmenting your world with content for your ears instead of your eyes.”
Bose AR-enabled products have motion sensors embedded inside that can detect your head orientation and body movement while you wear them. Bose AR-enhanced apps use this information along with location data from your mobile device to offer you audio content tailored to where you are and what you’re doing. Right now, this feature is only for Apple products, the Android version will come along the way.
The Bose 700 is available now on pre-oder – US$399.95. Note that availability depends on your country/region, and this will vary.